Seminar presentation & workshop: Designing engaging visitor experiences

Why should visitors come to your site? Why would they stay? What will they take away? How to use Emotion Design to enhance your visitor experience?

To these questions you will get answers at Hygge and Heritage seminar talks and in Monday afternoon’s “Interpretation tools” -workshop.

Creative consultant and World Heritage specialist Sjoerd van der Linde will talk about the fundamental role of concepts, storytelling and emotional engagement in the design of museum exhibitions and site presentations. He will draw upon recent international work by heritage design company ‘Studio Louter’ and explain the studio’s Emotion Design method in developing visitor journeys.

Sjoerd van der Linde 

Creative consultant and World Heritage specialist Sjoerd van der Linde from Netherlands has over 15 years of international experience with developing interpretation projects in the field of museum, archaeology and heritage. He has undertaken presentation projects at World Heritage sites in Palestine (Tell Balata), Turkmenistan (Merv), St.Kitts (Charles Fort) and the UK (Stonehenge) with a special focus on museum design, site interpretation and community participation.

As consultant at Amsterdam based Studio Louter, Sjoerd helps heritage organisations to develop creative and innovative heritage experiences, site interpretations and museum exhibitions that tell a meaningful story. He has worked worked as World Heritage specialist at University College London and as assistant professor archaeological heritage management at Leiden University, where he obtained his PhD Cum Laude in 2012.

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