Nature pictures


Sunday November 18th, Petäjävesi Old Church, Vanhankirkontie 9, 41900 Petäjävesi

17.30h Get together Music Moment at the Petäjävesi Old Church.

Just when it is getting dark, to get in the spirit of “Hygge & Heritage”, we will all gather at the beautiful Petäjävesi Old Church and hear the interesting history of the church.

The Old Church at Petäjävesi was designated a UNESCO World Heritage Site in 1994 as an excellent example of a Lutheran country church built of logs as an typical example of an architectural tradition unique to Eastern Scandinavia

Transport to the Old Church at Petäjävesi leaves from Travel Center / Matkakeskus, Jyväskylä at 16.45h. Please, dress warmly as there is no heating in the church.

18.30h Transport to the accommodations from the Petäjävesi Old Church. Warm sauna is waiting. Transportation to the accommodations by bus or minibus, transport cost is covered in the conference fee.


Monday November 19th, Petäjävesi Culture Centrum (Miilu Auditorium), Miilutie 4, Petäjävesi

9.00 – 9.30h Registration, Coffee

9.30 – 9.40h Word of Welcome (Eero Vainio, Mayor of Petäjävesi and Hanna Hautamäki, the Chair of Foundation for the Old Church at Petäjävesi)

9.40 – 10.00h World Heritage Sites’ boost to local services –project. Results, Outcomes & Innovations. (Annamari Maukonen, project manager)

World Heritage sites’ boost to local services is a three-year project with the goal to bring together local residents, organizations and businesses in Central Finland, in order to develop cooperation and to find out how the World Heritage Brand can boost local services and economy in the Petäjävesi and Korpilahti region and Central Finland.

10.00 – 10.20h Results of the Visitor Survey project of Finnish World Heritage Sites, (Laura Heikkilä, The Association of Finnish World Heritage Sites)

The Association of World Heritage sites in Finland coordinates a visitor survey project investigating World Heritage site visitor profile, customer satisfaction as well as impact the sites and their visitors have on local economy during 2017 and 2018. The survey is first of its kind providing consistent and comparable data of World Heritage sites in Finland for protection and development purposes.

10.20 – 10.40h The importance of local involvement in World Heritage site management (Kirsti Kovanen, architect)

There are different practices in involving local communities in the management of World Heritage Sites. We look at how local communities can contribute to the management of the site in different ways.

10.40 – 11.10h Storytelling, site presentation & Emotion Design Method (Sjoerd van der Linde, Studio Louter, Netherlands)

Amsterdam based Studio Louter is a company that specialises in storylines, film and interactives for communicative spaces. It is their mission to enrich museum experiences through a deeper understanding of the story. Studio Louter engages their visitors in storylines, by generating intrigue, emotion and amazement. Studio Louter consultant Sjoerd van der Linde has extensive international experience in the museum, cultural heritage and archaeology sector. In his presentation he will talk about Storytelling and site presentation and the unique Studio Louter Emotion Design Method. (

11.10 – 11.30h World Heritage and Tourism (Milla Öystilä, The Governing Body of Suomenlinna)

11.30 – 12.00h Introduction to parallel workshops and Tuesday morning’s theme routes

12.00 – 12.30h Networking & Mini fair in the seminar lobby, local producers’ products, art, projects, historic sites of the region

12.30 – 13.30h Lunch

13.30 – 15.00h Parallel Workshops

1) Visitor Analysis (Chair/Keynote: Laura Heikkilä, The association of Finnish World Heritage Sites)

How to do a visitor analyses? To develop your destination, you need to know who your current and potential visitors are. You need the information for the development products and services you design at your site and the wider destination.

2) Hop onto the story train (Chair/Keynote: Nina Luostarinen, Humak University of Applied Sciences)

Workshop is about art based actions and storification for enhanced place attachment and gaining new friends and visitors for the sites. Cases presented in the beginning are from the projects Lights on! and Mätäsmetäs. Cases range from augmented reality mobile game to light painting, from photo interpretations to participatory play.

3) Pedagogic Innovations and Approaches to UNESCO World Heritage (Chair/Keynote: Tero Lämsä, Humak University of Applied Sciences)

How to involve local schools and make use of the UNESCO World Heritage Sites in learning? How is the UNESCO Associated Schools Network linked to World Heritage Sites and how can we learn from our history, cultural heritage & science and support international understanding, peace, intercultural dialogue, sustainable development and quality education?

4) Marketing Strategy (Chair/Keynote:Johanna Maasola  Tourism coordinator, Visit Jyväskylä)

How to brand your World Heritage Site in connection with the wider destination?

5) How to develop an interpretive concept?(Chair/Keynote: Sjoerd van der Linde, Studio Louter, the Netherlands)

Before you decide which media you will use to present your heritage site, you need a ‘steering concept’ that drives all interpretation and communication. In this workshop, you will learn how to develop a concept that has the power to attract visitors, to bind stakeholders and to tell a meaningful story in a way that truly engages people. We will do this using the Emotion Design method.

6) Co-operation and development Around Serial and transnational World Heritage Sites (Chair/Keynote: Aivar Niinemägi)

15.00 – 15.30h Coffee & Snacks, mini fair in the lobby

15.30 transport to Jyväskylä Matkakeskus/Travel center and accommodations

19.00 – 23.00h Dinner and Networking; Farm-to-Fork Gala Dinner (prepared by local producers with local products), Surkeenjärvi Countryside, Surkeejärventie 170, 41840 Moksinkylä.

Pick up for the dinner & networking party at 18.15h at accomodation. Return to accommodation after the dinner.


Tuesday November 20th, Themed routes & Closing of the Seminar  

8.30 – 13.30h Themed Routes

Picture banner of Finland

Feel, taste, touch, see and experience local heritage, tradition and culture on six optional theme tours that take you to the World Heritage Sites, local villages and beautiful nature locations in the area.

Choose your route for Tuesday morning HERE

13.30 – 15.30h Closing Ceremony, Petäjävesi Culture Centrum (Miilu Auditorium), Miilutie 4, Petäjävesi

13.30 – 14.00h Current Trends and the Future of Cultural Tourism (Susanna Markkola, Culture Finland / Visit Finland)

14.00 – 14.10h AR experiments in WHS Suomenlinna (Veera TörrönenThe Governing Body of Suomenlinna)

14.10  – 14.20h Struve Geodetic Arc and its six points in Finland – what a challence (Pirkko Yliselä, National Land Survey of Finland)

14.20 – 14.30h The Wooden Architecture Route in Małopolska (Agnieszka Konior and Weronika Pokojska, Jagiellonian University)

14:30-14.40h Learning on the road: sharing the UNESCO Summer School experience with vision on the future (Carolina Islas Sedano, University of Turku)

14.30h Closing the seminar, ideas and plans for future co-operation and development

15.30h Transport to Jyväskylä, journey home